Mobile Applications have penetrated every sphere of our lives as well as every possible business need. Therefore, the convenience and appeal of mobile applications (for its market potential) would not diminish for the foreseeable future, at least until another great technology can replace and provide a better experience over mobile apps. Unfortunately, even with such an appeal, only a few apps in every niche manages to truly be successful and out of that only a handful of apps across all niches become a phenomenal success story.

Why do many of the mobile applications fail?

Well, apart from a half-baked idea, and development & design flaws, many mobile applications commonly fail because of their pre-launch and post-launch shortcomings.

I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope

As more and more people are adopting smartphones (specially in 3rd world), the time they spend using the mobile phone also increases. It is noted that on average a person spends around 2 hours a day using their mobile phone and of that around 80 – 90% are spent on mobile apps (According to eMarketer research).

This fact alone makes it important that every organization or individual who is creating an app for the masses conduct elaborate market research before starting with a mobile application development project. Even while the app is ready for launch, you need to prepare a launch plan as well as choose the most appropriate channels and marketing message for your target audience.

Since most of us spend a considerable portion of our daily time on mobile apps, lots of developers are building a plethora of mobile applications for every app niche. Knowing the end user’s specific needs, priorities, preferences, and expectations become very crucial for app marketers.

Are you running a Pre-Launch campaign?

A vast majority of the app marketers primarily concentrate on the post-launch app marketing techniques while completely ignoring the pre-launch campaign. They are missing a golden opportunity to create buzz and hype just around the time when the app is about to be launched. A properly executed pre-launch campaign will result in your audience expectantly looking forward to installing your app and experiencing what you have to offer.

To create pre-launch buzz and hype about the app, a mobile application development company has an array of marketing options at their disposal, such as social media campaigns, video ads, email campaigns, search engine ads, etc. Apart from online options, you can also reach out to a wider audience with traditional marketing options like outdoor ads, SMS campaigns, media ads, print ads, and other types of promotional events.

Just as a retail business in real life is remembered not just for its product offerings but also for the services it provides, such as support, delivery options and customer-friendliness, a mobile application that offers a helpful customer support system for its valued users, enjoy significantly more traction and engagement over competitors.