The reason why site owners take part in search engine optimization (SEO) is to have their sites visible on the top positions of Search Engine Results Pages or SERPs of the most popular search engines such as google. This can be provided for specific keywords and is grouped into 2 categories: on-page and off-page optimization. The latter can be achieved by creating multiple backlinks to the site.

Backlinks will assist you to increase your site’s credibility which is quite vital for landing on the first page in search engine results. But the fundamental aspect of search engine optimization (SEO) is the page itself. On-page optimization is an essential part of search engine optimization (SEO) since it is the one that explains what is on the website and highlights the primary keyword(s) you are targeting.

Identify your primary keyword(s)

When it comes to on-page search engine optimization (SEO), the most important item that you need to do is to identify your keyword(s). You need to research for targeted words or expressions that are relevant to your site and company. As a rule, you need to optimize each page for only one keyword considering that the primary goal of SEO is to highlight a particular keyword to pass your message to your visitors and to the search engine on what your site is offering.

On-page optimization is not rocket science and site owners can optimize their on-page content on their own. A properly optimized keyword will help your site to get close to the search results page position you desire. So how do you go about doing this as a site owner?

Correct methods of utilizing keywords effectively for Search Engine Optimization

To be effective in on-page SEO, you need to put the primary keyword at pertinent visible and undetectable (Meta) page elements. Always include informative material that are easy to read so your visitors can know what your website is offering and can easily discover the details they require. Properly designed website with quality content should highlight your keyword prominently and within basic Keyword Density guidelines.

Keyword density is the number of occasions a keyword appears on a particular webpage or within a piece of content as a percentage of the overall word count on that webpage. Whilst there are no hard and fast rules on keyword density as such, it is generally recommended to have one or two keywords for every 100 words written in an article or webpage.

You also need to present a page title that is thought-provoking and also has the targeted keyword. It is very important that your targeted keyword is included in the page title. Once you have identified the proper title, include a few header tags (h1, h2, h3, and so on) to label important paragraphs that also contain your targeted keyword.

Last but not least, it is crucial to be cautious when utilizing your keyword within the webpage. Examine the word frequency to avoid excessive usage of the keyword. As pointed out earlier, one to two keywords for every 100 words is a good rule of thumb.

Doing all these alone will not automatically put you on the very first page of an online search engine. Google in particular likes clean and uncluttered pages that are easy to read and useful to browse. The latter can be accomplished through a basic menu from which a user can reach any page on the site in just one or two clicks.

Conclusion

Search engine optimization is all about highlighting what your website is really offering to the world. For sites engaged in online businesses, SEO will help them get as much online traffic as possible. The influx of visitors to your website will relate significantly to the success of your business.

On-page optimization is a cost-effective method of presenting your services and items online. It is recommended that you follow the ideal strategies and practices in search engine optimization if you are truly interested in performing SEO on your company or personal website.

A successful SEO strategy requires a combination of on-page and off-page SEO. We know that some site owners or businesses just don’t have the time to do it themselves. That’s where we come in.

Get professional SEO help

At Connect IT, we help companies grow their online presence through a combination of on-page SEO and off-page SEO. SEO services we offer include:

• Website SEO auditing
• Header & META tag optimization
• Internal linking analysis & optimization
• URL structure optimization
• UI/UX redesign suggestions
• Image optimization
• Content auditing & optimization
• Conversion rate optimization
• Landing page optimization
• XML sitemaps and site hierarchy optimization
• Site speed and loading time optimization
• Link to Google Webmaster Tools
• Backlink analysis and management

Contact us today to learn more about our SEO services!